To develop ideas, you need to be able to look at the same information everyone else does, and then organize it into a new and different pattern, states Michalko in Thinkertoys. A Handbook of Business Creativity for the 90s. (1991). This has two important 'to be ables'. Firstly, to look at the same information that everyone else is watching. Secondly, to have motivation to organize it in a new way.
I'm more of the first. From childhood I've been an observer and my mind free flows to different conclusions easily. Roughly put, I'm very good at analyzing information. The latter part of innovation, on the other hand, requires motivation to structure the new pattern more profoundly, i.e. by devoting to research and overcoming your own demons of questioning what is new and different. Processing the new as usually the first conclusions are just a hint of what is about to come.
This dualism pretty much defines also the MBL program. The first half we've been observing everyone else by doing netnography, analyzing and benchmarking. During this past fall, we've been also working with creativity, innovation, clarification and planning methods and tools to come up with hundreds of ideas in the MBL Creativity Workshops given by Piritta Kantojärvi from Grape People.
Undoubtedly, more than ever we'll need these creativity tools next spring when we're all fail-fast in structuring our ideas to something new. As if anything, innovation is a process.
The media service ideas will be pitched the 16th of December (tomorrow!) for further business planning and mock-ups.
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